New Jewelry TOKYO 2023
"Jewelry for everyone”

We are pleased to announce that in December 2023, Japan's largest designer jewelry event "New Jewelry TOKYO 2023" will be held in one of the world's leading mixed cultured cities.

It is a business-to-consumer event providing customers with jewelry brand items that show a glimpse of designers' imagination and innovation. This year marks our 14th event since 2010, when we started as an exhibition for customers to experience the creativity of jewelry itself from multiple perspectives by interacting with each piece directly, feeling its details and textures.

Our event has grown to welcome more than 10,000 visitors during the three days it is held, becoming essential to know the "current scene" in the jewelry industry.

This year at Spiral in Aoyama, we welcome around 120 exhibitors for the event, mainly designer jewelry brands and artists who experiment with new approaches for their creations. In addition to jewelry brands, specialty shops, galleries, bookstores, food vendors, and a number of our regular workshops fill the event with rich content for the visitors to feel our concept of "See, buy, create, and experience" that we hold since our foundation.

New Jewelry TOKYO 2023 delivers the "current scene" that spins out to the future of designer jewelry through diverse viewpoints. We hope to see you at the venue to absorb its luster.


SPIRAL | SpiralGarden(1F) SpiralHall(3F)

5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Direct access from Omotesando Station exit B1, or a minute's walk from exit B3 towards Shibuya.
Tel: +81-3-3498-1171 (Spiral Office)


1st December 2023 (Fri) 11:00-20:00
2nd December 2023 (Sat) 11:00-20:00
3rd December 2023 (Sun) 11:00-20:00


Date | 1st December 2023 (Fri) 16:00-20:00
Place | Spiral Hall Foyer(3F)

CATERING | mitosaya botanical distillery and more!!

Catering at the Opening Reception will be directed by mitosaya botanical distillery. We advise you to join the line early, as their snacks will be limited in numbers!

*All visitors are welcome.


All visitors are welcome, free of charge.
Details are coming soon.
Pre-registration will start from 1st November.

Official LINE Account

We will deliver you with the latest news!

●Please click here to register with your cellphone.

●You may also register with the QR code below.


Around 120 jewelry brands exhibiting!

Once again, we welcome highly popular brands such as januka, Fillyjonk, and Shelby, as well as SIRI SIRI with their enticing blend of Japanese traditional skills with contemporary designs. We are also happy to have new faces; KATSUYOSHI SHIMADA, a forging artist and a researcher of the wrists, and KIM HYOJIN STUJIO, who offers wearable sculptures, joining us for the first time.

Exhibitors Hall Map



A collaborated workshop by TAKUMA GEM CARVING and jewelry brand hum!

This year, we will hold four special workshops, including earring making using gem polishing technique guided by TAKUMA GEM CARVING, whose charisma brings modern sensibility into crafts of 300-year tradition, and ring and bangle making by a metal crafting class "hum JINGUMAE workshop" produced by the jewelry brand hum. This is your rare chance to experience a creative moment with lectures from the craftspersons themselves. Please keep your eyes on the latest news, as our workshops will be fully booked very early.



In this workshop, we will upcycle fragments of gemstones made during the product process. Through this sustainable activity to prevent “gem loss,” dive into the world of precious stone carving Yamanashi is well known for.

①Gem lapidary "Fragment Earring" making

For detailed information and reservations for the workshop, please see below.

◆hum JINGUMAE workshop
「hum JINGUMAE workshop」has three MENUs.

①"Free Size Ring" making
②"Bangle" making

For detailed information and reservations for the workshop, please see below.



    hum JINGUMAE workshop

    hum JINGUMAE workshop



To promote SDGs within the jewelry industry, we will have a special booth to introduce JAPAN REFINED METAL ASSOCIATION.

"REFINE METAL PROJECT" is a movement to popularize recycled precious metals as "refined metals," which reuse unused resources in the country, including urban mines. It was founded by the jewelry brand hum in 2018 and later established as a General Incorporated Association in 2021 to make this a movement that involves the entire industry. Now with members from other fields of expertise joining us, we continue to work energetically.

New Jewelry LLC works on the 12th goal of the SDGs, "Ensure sustainable consumption and production patterns." We believe that using "refined metal" encourages sustainable production or consumption, and means taking responsibility for preserving the beautiful Earth for the future.

At the special booth, we will explain for those who wish to use refined metal in their jewelry creation and welcome applications for the Association.

Feel free to drop in for a chat, we welcome anyone who is interested.

REFINE METAL consultation meeting

We provide explanations and consultations for those interested in refined metals. Anyone is welcome to drop by, but appointments will be given priority. If you are interested, please apply using the form below.

1st December 2023 (Fri) - 3rd (Sun)

  • 一般社団法人日本リファインメタル協会


Special Contents

Fine Minerals Collection

We will be exhibiting a collection of a well-known mineral specimen collector in Japan, Kazuto Kameda.

There are certain mineral specimens cut out from nature that catch your eyes almost instinctively with their form, beauty, vividness, and uniqueness of mineral combination.

Each of them is an art piece created by nature, namely "fine minerals," born from the movement of the Earth. Kameda is one of the few collectors in Japan who specialize in this mineral genre.

At New Jewelry TOKYO 2023, we invite Kameda to share the rare beauty of these exceptional crystals. We welcome you to take a moment to observe and enjoy the world of fine minerals.

Fine Minerals Collection

Place:Spiral 3F Reception area
Date:1st December 2023 (Fri) - 3rd (Sun) 11:00-20:00

◆Kameda Kazuto's profile

One of Japan's acknowledged fine mineral collectors who runs a mineral specimen store "PEANUTS MINERALS" in Hiroshima. He participated in publishing "BRUTUS magazine Bizarre Mineral Handbook 1, 2" in 2022 and 2023, consisting mainly of mineral specimens purchased in Tucson, Arizona, America. This became a hot topic to gather many enthusiasts' trust with his sense of aesthetics. Since then, he has exhibited and produced events to introduce "Bizarre Minerals" across the country, including Tokyo (DAIKANYAMA TSUTAYA BOOKS), Osaka (UMEDA TSUTAYA BOOKS), Kyoto (LAQUE SHIJO KARASUMA), and more. A combined version of "Bizarre Mineral Handbook 1, 2" will be published by the end of 2023, and a fine mineral book is planned to be released at the end of February 2024, under the name of Kameda Kazuto.

Collector at the venue:1st December 2023 (Fri) - 3rd (Sun) 13:00-17:00



A second-hand bookstore specialized in handling gemstones and jewelry books. Imported books, museum catalogs, technical books about gemstones, engraving, contemporary jewelry, etc. You can find plenty of publications to enjoy New Jewelry TOKYO at a deeper level.



@ Mention posting campaign!

During the event from 1st (Fri) to 3rd (Sun) December, visitors who came and posted with mentions for New Jewelry TOKYO 2023 on Instagram and X (Twitter) have a chance to win a drink ticket for mitosaya botanical distillery on 3F! Tickets will be limited to the first 100 persons per day (300 persons in total throughout the event!). Please bring friends and family together to join the fun.

X (Twitter):@jewelry_journal

1. Inform the reception staff on 1F after posting.
2. Staff will repost with the New Jewelry account.
3. Receive your drink ticket.

*Please refrain from deleting the post within a week.
*The last order will be at 19:45.

  • **The photograph is an image.

Food & Drink

mitosaya botanical distillery

The food & drink team directed by mitosaya botanical distillery is with us again to curate tasty snacks. Please drop by the food stand on the 3F and enjoy in-between your jewelry experiences.

◆mitosaya botanical distillery
mitosaya is a distillery located in Otaki Town, Isumi-gun, Chiba prefecture. Using self-made fruits, medical plants, herbs, and rich gifts from nature cultivated by reliable partners around the country, they craft through methods of fermentation and distillery. "Converting small discoveries from nature into shape" as the motto, they have already released more than 160 products including liquor and processed items full of seasonal blessings.

CAN-PANY is an urban-style factory that produces and bottles non-alcoholic beverages. "CAN-PANY" is a new word meaning "bottling friends." At a beautiful, efficient, and hygienic factory like no other, carbonated beverages using seasonal ingredients and mocktails fashioned with original recipes are born.

At NEW JEWELRY, we will offer original cocktails and mocktails produced through collaboration with the exhibiting jewelry designers.



5-6-23 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Tel: +81-3-3498-1171 (Spiral Office)

  • Direct access from Omotesando Station exit B1, or a minute's walk from exit B3 towards Shibuya.


New Jewelry LLC. is a curation team that connects a customer to a jewelry brand that expresses with unique approach. Launched in 2010, we have created a new market in Japan through promotional events conducted over 150 a year, specialty store, and web media management. Furthermore, to solve various challenges faced in the jewelry industry, we work on branding and consulting for product development with designer brands and leading manufacturers, regardless of genre, and participate in REFINE METAL PROJECT as we strive to extend the market in multifaceted perspectives.