母と娘の2人によるジュエリーブランド”simoe (シモエ)”。
2014年にアトリエの一室から制作をスタートし、デザインと制作は母が手がけ、ブランドのディレクションは娘が担当。代官山の風情あるビルの一室を改装し、アトリエ兼ショップとして構えています。
互いに建築・空間・デザインを学んだ経験から、アクセサリーという概念や輪郭から離れ、装飾的要素としてだけではない生っぽさが溢れる彫刻のようなニュアンスや、艶やかな膨らみと滑らかな曲線が特徴です。
“simoe” is a jewelry brand created by a mother and daughter.
They started their creation in 2014, from a room in their atelier. The mother designs and assembles the jewelry, while the daughter directs the brand. The atelier, which also serves as the store, is located in a renovated room of an atmospheric building in Daikanyama.
Based on their mutual experience in studying architecture, space, and design, their works keep their distance from the idea or shape of accessories, characterized by decorative yet sculptural nuances and forms full of alluring bulges and smooth curves.
https://www.simoe.jp/